Privacy Policy

Last updated: 16 October 2025

This Privacy Policy applies to all personal information collected by Kate Alexander Studio through our website https://www.katealexander.studio (the Website).

We describe here how we collect, use, hold, and disclose your personal information (the Personal Information) when you use our website and related e-commerce services (the Service).
We are committed to protecting your privacy and complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable laws.
A copy of the APPs is available at https://www.oaic.gov.au.

1. What is Personal Information?

(a) β€˜Personal Information’ means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in material form or not.
(b) Information that does not identify you (for example, aggregated analytics data) is not Personal Information.

2. What Information We Collect

(a) The type of Personal Information we collect depends on how you use the Website and Services.
(b) We may collect:

  • Name and contact details (email, postal address, phone number)

  • Billing address

  • Purchase history and order IDs

  • Device information (browser type, IP address, operating system)

  • Marketing preferences and communication choices

  • Any information you provide when contacting us or subscribing to our emails.

We do not intentionally collect sensitive information (e.g., health, ethnicity, religious belief).

3. How We Collect Your Information

(a) We collect Personal Information when you:

  • place an order or redeem a licence through SendOwl;

  • subscribe to updates or marketing;

  • download free resources (e.g., the Read Me file);

  • contact us via email or forms;

  • enter promotions or surveys; or

  • interact with our content on social media.

(b) Cookies & Tracking. We use cookies and similar technologies to operate the Website and improve your experience.
We may use:

  • Necessary cookies (for security, checkout, and account login)

  • Analytics cookies (to understand traffic and campaign effectiveness)

  • Personalisation cookies (to remember preferences)

  • Targeted cookies (for remarketing or relevant promotions)
    Web beacons may be included in our emails to measure engagement.
    You can disable cookies in your browser, but parts of the Website may not function properly.

(c) Analytics are provided via third-party services such as Google Analytics, Meta Pixel, and SendOwl analytics, which may use anonymised data.

4. Why We Collect Your Information

We collect and use your Personal Information to:

  1. process and deliver digital orders, licence emails, and receipts;

  2. provide customer support and respond to enquiries;

  3. verify payment and prevent fraud;

  4. send relevant updates, promotions, or discount codes (you can unsubscribe anytime);

  5. improve the Website, design collections, and user experience;

  6. comply with our legal obligations; and

  7. for internal record-keeping and accounting.

We will not sell or rent your information to third parties.

5. Third-Party Service Providers

(a) We use reputable third parties to operate our e-commerce platform and marketing systems, including:

  • SendOwl (payment, order fulfilment, and digital-file delivery);

  • Stripe / PayPal (payment gateways);

  • Squarespace (website hosting);

  • Gelato (print-on-demand partner);

  • Canva (for optional design editing via shared links); and

  • Email marketing providers (e.g., Mailchimp or Squarespace Email Campaigns).

(b) These providers may store or process your Personal Information outside Australia. We take reasonable steps to ensure comparable privacy protections.

(c) Links to external sites are provided for convenience. We are not responsible for their content or privacy practices. Please review each provider’s privacy policy, such as Gelato’s https://www.gelato.com/au/legal/privacy and SendOwl’s https://www.sendowl.com/privacy.

6. Marketing & Communications

  • By providing your email at checkout or subscribing, you consent to receive updates and promotions relevant to your purchases.

  • You may opt out anytime via the β€œunsubscribe” link or by contacting us.

  • We will not use sensitive data for marketing purposes.

7. Retention of Personal Information

We keep your Personal Information only as long as necessary to provide our Services, meet legal obligations, and resolve disputes.
Order and licence records may be retained for taxation and warranty purposes.

8. Security of Information

We take commercially reasonable steps (SSL encryption, password protection, limited access) to secure your data.
However, no internet transmission is 100 % secure; you use the Website at your own risk.

9. Access and Correction

You may request access to or correction of your Personal Information by contacting us at support@katealexander.studio.
We will respond within a reasonable time as required by the APPs.

10. Complaints

If you believe we have breached your privacy or mishandled your information, contact us in writing.
We will investigate and respond promptly.
If unresolved, you may contact the Office of the Australian Information Commissioner (https://www.oaic.gov.au).

11. Overseas Transfer of Data

Your data may be stored in or accessed from jurisdictions including the US, UK, EU, and Norway (Gelato).
Where overseas laws differ, we will use contractual or other safeguards to ensure compliance with Australian standards.

12. GDPR / UK Users

If GDPR applies to your circumstances, our legal bases may include consent, contract, legitimate interests, legal obligation, and vital interests. Subject to conditions, you may have rights to access, rectify, erase, restrict or object to processing, and data portability. You may withdraw consent at any time (this will not affect prior lawful processing).

13. Erasure or Deletion Requests

You may request that we erase or limit processing of your Personal Information when it is no longer required for the purposes collected.
Some data (e.g., order records) may be retained to meet legal or tax requirements.

14. Changes to This Policy

We may update this Policy periodically. The most current version will always appear on this page with the last-updated date.
Your continued use of the Website after any update constitutes acceptance.

15. Contact Us

For questions, access or correction requests, or complaints about privacy, contact:
Email: support@katealexander.studio